Fullpath

Fullpath is an automotive industry-focused Customer Data and Experience Platform (CDXP) that unifies first-party dealership data into a single AI-powered ecosystem, enabling auto dealerships and dealer groups to run personalized marketing automations, AI-driven lead engagement, and an agentic CRM. Originally founded in 2017 as AutoLeadStar, the company rebranded to Fullpath in 2022 and serves dealerships across the US and Canada.