Steve Jobs

“The most interesting duo in modern business history, Johnny Ive and Steve Jobs, were like almost undoubtedly creating from this generative place... They're the most adored, but maybe the least emulated.”

“Steve Jobs was obsessed with it... okay, there's his new idea is a touch screen. It's the only new idea.”

“When I watched Steve prepare...he was honing the story of the iPhone every day...he would refine the story and then tell other people who were unwashed, like friends who are really smart, and say, I'm going to give you the pitch.”

“The number of relevant books about Steve Jobs is much higher than those about, say, Tim Sweeney.”

“Steve Jobs changed how we use technology, but he made many mistakes in his personal life.”

“Jason Hirshhorn made the case to Steve Jobs that iTunes wasn't the way to go. The way to go was to put together basically a music streaming service, which would have been like Spotify. And Steve Jobs was adamant about, no, that's not the way we're going to do it.”

“It was the same thing with Steve Jobs and Bill Gates and Paul Allen and Phil Knight. They all started companies because they thought that was interesting fun... But those people always end up richer. They're owners. They didn't check out.”

“Steve Jobs loved that company, admired them so much”

“Steve Jobs, the king of refounding”

“The challenge for CEOs following iconic founders is that the person who took the company from 0 to 1 usually sticks around for 2, 3, 4, etc.; by the time they step down the only way forward is often down. Jobs, however, by virtue of leaving the world too soon, left Apple only a few years after its most important 0 to 1 product ever.”

“Every once in a while, a revolutionary product comes along that changes everything...we are calling it iPhone.”