Steve Jobs

“Steve Jobs used to say, 'Our goal is to make computers usable by the mere mortals.'”

“Are you getting it?”

“the world is like a film and we're all the actors who are playing the characters in there, but we're also in the audience watching it”

“Steve Jobs as the archetype of ideal meandering education”

“Steve Jobs had this interest in calligraphy... it, of course, led to quite a lot.”

“I think in Silicon Valley we understand really well building the best product. But I think we underestimate the importance of brand.”

“"The things that I really relate to or that I admire and seek to glean from... more of the Steve Jobs mode of operating is just the obsession with craft and perfection... There's a lot of value in just being maniacal on craft and quality."”

“And they're like, oh, we want to build a company. And Steve's, you know, you're a feature, not a company.”

“Steve Jobs called a computer a bicycle for the mind. And if you have what I'm describing here, then you have a self-driving rocket.”

“He talks about what it takes to do great work and how it's important if you're going to do great work to work on something you love.”

“Steve said, 'I've been working on that — the last four releases.' He had been preparing the core technologies inside of Apple for something that might happen in the future.”

“The lesson is you 100% always want to vertically integrate... you need to actually control the entire thing. The old Steve Jobs line is that people who love software need to build their own hardware.”

“Steve was one of the greatest editors in the world. He said no to so many things as opposed to saying yes to so many things.”

“The most interesting duo in modern business history, Johnny Ive and Steve Jobs, were like almost undoubtedly creating from this generative place... They're the most adored, but maybe the least emulated.”

“Steve Jobs was obsessed with it... okay, there's his new idea is a touch screen. It's the only new idea.”

“When I watched Steve prepare...he was honing the story of the iPhone every day...he would refine the story and then tell other people who were unwashed, like friends who are really smart, and say, I'm going to give you the pitch.”

“The number of relevant books about Steve Jobs is much higher than those about, say, Tim Sweeney.”

“Steve Jobs changed how we use technology, but he made many mistakes in his personal life.”

“Jason Hirshhorn made the case to Steve Jobs that iTunes wasn't the way to go. The way to go was to put together basically a music streaming service, which would have been like Spotify. And Steve Jobs was adamant about, no, that's not the way we're going to do it.”

“It was the same thing with Steve Jobs and Bill Gates and Paul Allen and Phil Knight. They all started companies because they thought that was interesting fun... But those people always end up richer. They're owners. They didn't check out.”

“Steve Jobs loved that company, admired them so much”

“Steve Jobs, the king of refounding”

“Every once in a while, a revolutionary product comes along that changes everything...we are calling it iPhone.”

“The challenge for CEOs following iconic founders is that the person who took the company from 0 to 1 usually sticks around for 2, 3, 4, etc.; by the time they step down the only way forward is often down. Jobs, however, by virtue of leaving the world too soon, left Apple only a few years after its most important 0 to 1 product ever.”

“I remember, you know, when I was still in high school, I think seeing an episode, an issue of Time magazine with Steve Jobs on the cover. And that was pretty inspirational. And I felt like that's the path I wanted to pursue.”