🔥The Win Game: What Happens After Everyone Has Seen the Deal?
1. Key Themes
Sourcing is commoditized; winning is the new edge
With AI-native tooling and shared databases, deal visibility is no longer a differentiator. The article opens on this premise directly.
"Every firm can now see the same companies on the same morning. The databases made sure of that, and the AI sourcing tools on top of them made it faster. This is a good thing and it is not an edge." "When fourteen firms see a company in the same week, the question that decides who invests is not who saw it, it is what happened next."
Table stakes don't win deals — bespoke, hand-assembled value does
Generic value-add (intros, customer connections) is now baseline expectation, not a differentiator.
"Every firm introduces the founder to a few portfolio founders. Every firm offers a customer introduction or two. Every firm shows up smart in the room. Because everyone does these, none of them wins. They are the price of being considered." "The wins that were not table stakes were specific to the deal and the founder, and they were assembled by hand by the partner who wanted it most."
Trust — not price — decides competitive deals
Vic Singh's field study of a dozen firms found pricing is not the deciding factor in win/loss.
"None of the firms I spoke to win on price. The founders who chose us over the years said the same thing in different words: I trusted this guy, I thought he would do right by me. Winning is about trust."
The "win game" starts earlier than firms realize
Investors often think the competitive process begins at term sheet stage, but founders and rivals are reading signals from the first meeting onward.
"The win game does not start when you decide to make an offer. It starts when you lean in. If you sent the follow-up within the hour of a first meeting, asked for a second meeting, pinged a partner, or requested the data room, you are already playing." "Conviction is a feeling before it is a number, and the second meeting is the moment it becomes a game."
Institutionalizing memory/record-keeping is the operational unlock
Winning "from behind" (after term sheets exist) is a function of preexisting institutional record, not last-minute hustle.
"The firms that win from behind are not faster because they work harder that week. They are faster because they kept the record, and the record does the work." "When you have lost three deals to the same kind of firm for the same reason, that is a finding you can act on. Most firms never see it, because nobody wrote it down."
2. Contrarian Perspectives
- Winning is not about price, even in a bidding war. Most investors assume competitive rounds are decided by valuation/terms, but the study found trust dominates.
"None of the firms I spoke to win on price... if there is trust the price will settle."
- Losing a deal can be the right decision, not a failure. Conventional VC instinct is to fight for every deal; Vic argues walking away deliberately (and logging why) is more valuable long-term than scrambling to catch up.
"Sometimes you cannot catch up, and you let it go. That is a decision, not a loss, and it belongs on the record with its reason, because the pattern in your losses is the most valuable thing you own."
- AI tooling is a leveler, not a differentiator — and that's dangerous, not comforting. The consensus view is that AI adoption creates edge; Vic/Vic's co-panelist Singh flip this — universal AI adoption actually exposes which firms lack real edge.
"if every firm runs the same AI native tooling, that tooling exposes which firms have an edge."
3. Companies Identified
Originalis
- Description: A "VC OS" platform built by practitioners, including a new "Win" module for competitive deal-winning.
- Why mentioned: Newsletter sponsor and subject of the operating framework described; positioned as translating the "win game" into software.
- Quote: "Originalis is the alpha engine for the venture game: see the founders only you can reach, build conviction with speed and depth, and win the deals you have the right to win."; "We built this into Originalis as a module called Win, because I needed it, and because the win game was the last part of my own job that ran on memory and heroics."
Eniac Ventures
- Description: Early-stage VC firm.
- Why mentioned: Co-founded by Vic Singh, establishing his credibility as an operator/investor.
- Quote: "He co-founded Eniac Ventures and is now a general partner at RRE Ventures alongside founding Originalis, our VC OS partner."
RRE Ventures
- Description: Multistage VC firm.
- Why mentioned: Vic Singh's current firm, source of his "win game" case studies (e.g., the competitive deal won this summer).
- Quote: "This summer we won a competitive deal we had a right to win... None of that was price. All of it was assembled in days, because the record was already kept."
4. People Identified
Vic Singh
- Description: Two-decade investor and operator; co-founder of Eniac Ventures, GP at RRE Ventures, founder of Originalis.
- Why mentioned: Author of the guest essay and the field study on how firms win competitive allocations ("The Win Game"); framed as the practitioner-authority behind the thesis.
- Quote: "I have spent twenty years on the investing side of that question, as a founder and investor... I call it the win game, and my first claim is that you are always playing it, whether you know it or not."
Andre Retterath
- Description: Author/host of Data Driven VC newsletter.
- Why mentioned: Frames the episode, interviews Vic Singh, and introduces the topic based on Singh's earlier summit remarks.
- Quote: "For today's guest episode, I wanted to double click on his statement and understand how VCs can access and win competitive deals in a world where everyone sees the same deal flow."
5. Operating Insights
- Build a "right to win" scorecard for every active deal, covering four dimensions: standing (track record in the category), path (network proximity to the founder), moment (true round timing, per an insider), and proof (concrete assets you can show today).
"The standing... The path... The moment... The proof... If you can fill in those four lines, you have a right to win. If you cannot, you do not have it yet, and you should go earn one of the four before you spend the partnership's time."
- Identify and cultivate the "champion" — the person with the founder's genuine ear (often the prior lead investor) — as the single most important lever in a competitive process, and aim to have multiple trusted messengers (investor, founder-peer, operator) surrounding the target founder.
"The most important actor in any competitive deal is the person who has the founder's ear... The goal is more than one champion: an investor she trusts, a founder she trusts, the operator she wants."
- Maintain a living "memo and reference" infrastructure so that when a fast-moving competitive deal appears, the firm can move on institutional memory rather than starting cold — draft memos from continuously-kept notes, pre-built reference networks, and shared documents to move IC quickly.
"Can your memo be drafted tonight from the notes you kept over fourteen months, or does it start from a blank page. Can three reference calls be booked by tomorrow from your own graph. Can your partners read and edit the same document instead of a thread. Can IC move to Friday."
6. Overlooked Insights
- Loss pattern-tracking as a strategic asset is rarely institutionalized. Most firms don't systematically log why they lose deals, even though this is described as one of the most valuable data sets a firm can own — an underrated opportunity for firms to build a genuine data moat around competitive losses, not just wins.
"One keeps notes on every competitor it regularly loses to."; "the pattern in your losses is the most valuable thing you own."
- The weekend counts as working time in fast competitive processes — a small but telling operational detail suggesting firms need always-on readiness (staffing, systems, decision rights) rather than standard business-week cadences when deals move fast.
"You are behind just to process the deal, and you have four working days, because the weekend counts."