How to Raise Venture Capital: Introduction
1. Key Themes
The fundraising "ladder" has collapsed — every round is now functionally a seed round
The traditional model of raising against increasingly objective metrics (seed on promise, Series A as a bridge, Series B on hard numbers) no longer reflects reality. Founder quality has become the dominant variable at every stage.
"Backing exceptional founders was always the primary driver of a seed round. Now it's the primary driver of nearly every round, sometimes all the way through the Series C and D... In a real sense, every round is basically seed now."
Metrics have lost their power as an objective standard
Explosive, once-unimaginable growth curves have become normalized, destroying investors' ability to distinguish exceptional from merely good.
"Numbers started getting ludicrously big, unimaginably fast. First companies went from zero to $10 million in 18 months, then zero to $100 million, then zero to a billion in revenue in under two years... When it becomes the baseline, everyone loses the ability to judge what's normal and what's exceptional."
Technology and product are no longer durable differentiators
Rapid replication—even of frontier AI models—means defensibility has shifted away from the product itself and toward the team building it.
"Nearly every revolutionary piece of software shipped in the past year was replicated by competitors within months, and that's as true for the most advanced AI models as it is for SaaS. Markets and ideas are just as copyable."
While evaluation has gotten fuzzier, the mechanics of raising remain rigid and learnable
Even as investors struggle to judge companies objectively, the tactical process of running a raise still follows firm rules that founders can master—and that still sink good companies when botched.
"There is still a right way to prepare, a right way to build materials, a right way to schedule meetings so that investors compete instead of collude, a right way to read a term sheet, and a right way to close... Getting them wrong still kills fundraises for good companies every single week."
2. Contrarian Perspectives
- A "venture round" and a "growth round" are fundamentally different animals, and the labels (Seed, A, B, C) are meaningless for distinguishing them. Harris argues the real dividing line isn't the round letter but whether investors are pricing an unknown future or buying into a known, predictable machine.
"A venture round prices an unknown future off data that is scant relative to the size of the outcome being claimed. A growth round feeds a known machine that produces relatively known outputs... The letters are irrelevant."
- Raising venture capital is not inherently necessary or virtuous for building a successful company. This runs against the grain of a newsletter series literally teaching people how to raise.
"There is no rule that says a successful company needs to raise venture capital at all. Money is a means to an end, and the end is the company."
3. Companies Identified
- Y Combinator — Startup accelerator; mentioned as where the author built the Series A program and developed his original (now outdated) fundraising framework. "I was building Y Combinator's Series A program, and the guide I wrote with my colleague Janelle Tam was built around a clean model..."
- Magid (Magid and Company, LLC) — Financial/strategic advisory firm; mentioned as the platform through which the author has advised founders on billions in capital raised. "Through YC and Magid, I've worked directly with founders raising over $6 billion of capital at these stages..."
4. People Identified
- Aaron Harris — Author, former YC Series A program builder, now at Magid; cited as the source of the entire fundraising framework ("Process Driven Fundraising") based on direct experience with thousands of founders. "This guide is based on my experience working with thousands of founders on their raises."
- Janelle Tam — Former colleague of Aaron Harris at Y Combinator; co-authored the original (now outdated) Series A fundraising guide. "The guide I wrote with my colleague Janelle Tam was built around a clean model: seed rounds were raised on promise, Series Bs were raised on metrics, and the Series A was the awkward, fascinating bridge between the two."
5. Operating Insights
- Treat metrics as a signal, not a gate. Founders should present traction as evidence of their own exceptionalism rather than as a box-checking exercise to "earn" the next round letter — investors are evaluating the person, not just the curve.
- Master the mechanics regardless of round size. The tactical playbook — deck/memo construction, scheduling to create competitive tension, term sheet negotiation — "are largely the same whether you're raising a $15 million SAFE or a $500 million round," so founders shouldn't assume larger raises require fundamentally different tactics.
- Know which "sport" you're playing. Once investors start asking about revenue multiples, founders have crossed from venture into growth investing, which requires a different narrative built around a "known machine" rather than a future bet.
6. Overlooked Insights
- The guide deliberately excludes early angel/accelerator SAFEs, implying that the hardest and highest-leverage part of fundraising education is the middle stages (seed-to-growth), not the very first check — a signal of where founders most often go wrong. "I won't spend time on the mechanics of first-money-in SAFEs from angels or accelerators. Enough has been written about those, and frankly, they're the easy part."
- The author plans to include anonymized founder commentary throughout the guide specifically because anonymity is what enables candor about fundraising — a subtle admission that the industry's public discourse on raising is largely sanitized. "Throughout the guide you'll find commentary from founders about the specifics of their own rounds, kept anonymous because that's the only way anyone tells the truth about fundraising."