VibeCo

“Walmart completed its purchase of VibeCo, a streaming ad platform that had raised nearly $80m from firms like Hedosophia, Revolut, Elaia and Singular.”

“Walmart's completed acquisition of VibeCo — a streaming ad platform that had raised nearly $80M — is a quiet but strategically significant move. It positions Walmart to monetize its retail media network through streaming inventory, competing with Amazon's ad business on its own terms.”